This is NOT MY RUG... but let me explain.
Did I design this rug? - Yes, with the input of some amazing people along the way.
Do I produce this rug? - Yes, with the help of a professional production team who value quality and fit above all else.
Do I sell this rug? - Yes, with the assistance of my incredible marketing gals.
Do I pack this rug? - Yes, but so does my ever patient husband.
But is it my rug? No. This is THE PEOPLE'S RUG. This is YOUR rug.
(Watch our video here)
You buy it, you love it, you trust it, you champion it, and you recommend it to your friends who will trust your judgement above anything I can tell you, or market to you.
Your horse loves it. Your horse lives in it. Your horse is comfortable and warm in it.
Yes we came up with the Dual Season name, brainstorming in the office with a dear friend of mine, and yes it has been replicated and used by others, but it has become more than just our name for our horse rug. It has become a legacy. A symbol of trust and quality. But only when you put the word Earlwood in front of it. Only when you see the Earlwood badge on the side of the rug.
I love this rug. For my horse, for my business, but most of all for you, because every time I seal one up and personally drop it to the Post Office, I know YOU are going to love it too.
Earlwood is more than just another business that makes horse rugs. It’s a community, it’s a family, and I love it that way. It has been a very deliberate choice to make it feel as such.
From the bottom of my heart, thank you. Your support is appreciated every single day.
Helen.
